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Changing the context of Arrange marriage with matrimonial sites

Before the use of matrimonial sites, arranged marriages were the only method to select a life partner. According to the recent surveys, till even two decades earlier, more than half percentage of marriages in India were arranged. So, this arrange marriage was also same as the matrimonial service, which was promoted by the elders and parents in the family through use of various platforms like extensive social and family networks. In some situations, third parties like matchmakers also helped in searching a 'suitable match' be it a bride or a groom.



Traditional arranged marriage context:

Arranged marriage is not only alliance between two individuals but also an alliance between two souls. In that time, arrange marriage was like a practical analysis of specific criteria of matchmaking rather than emotions and feelings. Love marriage was a form of disrespect to society and class. With the passage of time, youth started to shift towards the modern hybridized concept of 'arranged love marriage', which offered an optimum blend of arranged as well as love marriage.

Matrimonial sites and its functions:

A number of matrimonial sites are available on Internet to facilitate in getting the best match. Various websites are available to get NRI or US Matrimony. These websites are used to encourage negotiations in marriages. Any user becomes able to get services of a matrimonial site after registering his or her profile. They are motivated to give exact information by which a suitable alliance can be struck up with another candidate for marriage.

Holding on to traditions:

Indian Matrimony is usually a way to hold on to Indian tradition. Moreover, family of the seeker is also allowed to register on behalf of them. These matchmaking sites have held on to the cultural norms.

Matrimonial sites- a mixing of modernism with tradition:

These matchmaking sites offer services by which users are allowed to spend time with prospective bride and groom. It is totally against the traditional cultural fabric. Now, parents are allowing their children to interact with the bride or groom through matrimonial site. So, now the tradition is getting mix with the modernism.

Time and resource savings:

Use of online matchmaking sites save a lot of time and resource. Moreover, geographical boundaries have been ceased as users are free to choose any partner nationally or internationally. These sites provide such a uniform electronic platform which can be utilized by all. Additionally, proper privacy is offered to every user through these matrimonial sites which is good for the parents who want to keep the marriage process a suspense until the successful completion of it.

These matrimonial sites have encouraged the western concept of dating which offer you to meet and understand the nature of your partner. The three major reasons behind the accelerated growth of Online matrimony business are the convenience, efficiency and time-saving procedures. These sites allow you to choose partner while staying at home. Moreover, every profile of these sites are registered after proper screening. So, the number of registered profiles are increasing each year on the accounts of economic and logistics reasons. 

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